For companies of all sizes A great site is never static. It’s the first chance to engage with new visitors who might turn into your top customers. Many businesses are against the creation and management of blogs as they think the time spent on a blog can outweigh the benefits. This is where we step in. If we can help you create and maintain a blog on your site, the benefits are numerous. Here are just some of the numerous reasons you should build a busy blog on your website:
A website’s traffic is increased by blogs. SEO
The more you blog, the more pages your site has, which tells Google that it’s a site that gets a lot of attention from its administrators. It also boosts how often a search term will appear on your website. It’s all gold for SEO. Blogs are a great source of links for pages on your website and for external websites to connect to interesting topics – external links on respected websites can boost the ranking of your website.
Blogging draws people who are interested to your website
If someone is searching Google to find an answer to their query and comes across your website it is already providing the user with a service. Blogging is often referred to as “gift content,” which is the online alternative to handing out a sample. Your influence and brand recognition will grow and purchases will be the next to follow. If you don’t give out the sample, you’ll not get the same amount of customers visiting your store.
Being there at all times for Micro Moments with informative blogs
Google puts a lot of faith in Micro Moments – the searches that we all carry out via our mobiles when we require an answer right now. It could be anything between “Where is my nearest coffee shop?” to “How do I rank higher in Google?” Being available to answer questions relevant to your business helps the micro moments browser and alerts Google that you’re providing an online source of assistance and information.
A blog can build confidence between the reader and a business
Visitors must gain an insight into the company they’ve visited and be able to clearly be able to see the difference between it and the competition. By simply showing them that you’re committed to the customer’s interest with advice, news and tips to send a clear message that they can trust in the quality of your customer service.
Your company’s opinions on a topic that is relevant using a language that appeals to the people you want to reach to make you appear more approachable to your website visitors. When you tap into the human desire for trust, they’ll be able to make a decision between you and your rival.
Blogs are superior to social media for SEO
A recent survey conducted by Shareaholic found that 2017 was the year that SEO gave better results for search as compared to social media. That on its face it might be an “So what?” statement. Since blogs offer as a powerful increase in your SEO, it’s time to make use of the Shareaholic information and focus on writing regular blogs. The days of writing a blog whenever you feel the urge are over and you have to think about creating regularly scheduled weekly blogs.
Use your blog to demonstrate your expertise
The blog posts that discuss new developments to your products or services and also communicating your company’s position on social and ethical issues which affect your business as well as the lives of your customers will make them feel that you’re knowledgeable, passionate and keen to assist. Without blogs, websites is often seen as simple and uninteresting. Go To This Web-Site ‘s also not vibrant enough to demonstrate real expertise.